In 2012 Arabian centers launched three new malls in Saudi Arabia, including Billy beez that resembles a new kids entertainment concept in the region by linking fun to mental & physical health.
Campaign: Summer Festival
Key Message: “We always have something new”
Focusing on family entertainment and new offerings each week to enjoy the summer in a unique manner.
Drive awareness on the new Malls by Arabian centers (Haifa, Makkah & Ehsaa).
Drive High Footfall on the targeted malls spilling over on Billy Beez.
Drive fun & engagement to our target audience during their visits.
Drive the mall’s equity as fun, new, entertaining and perceive as the go to place.
The tactical objectives summarizes our plan to reach the strategic objectives:
Launch the hot summer festival in the three new Malls to drive traffic & engage visitors.
Reach our target audience through a holistic campaign including on ground pre campaign activation, digital & mass media.
Develop in malls kids activity as the key pulling power for the family.