Educate consumers about the new product benefit and Make her aware that Platinum can give her a new dimension of cleaning, even for the toughest grease-cleaning challenges.
provoke consumers that are looking for the best end results to try the only products in the market that go beyond the current standards of cleaning, by getting rid of the toughest encrusted grease faster than ever expected
close the deal by convincing her to buy the product
Age between 18-45 years
Client: PG/Fairy Paltinum
Brand: Fairy Platinum
Campaign Type: In Malls Roadshow