Spread awareness about the brand, and the different packages provided for the different ages and needs.
Communicate the efficiency of the products through explaining the components that will help the audience understand the product and how it will help them.
To increase sales and reach.
Convert non Olay users to use Olay.
Help build consumers data base and loyalty.
Ages between: 14-65
Gender: Female and Males looking for products for their females family members
Client: P&G / Olay
Brand: Olay Face creams, lotions, serums, and cleansers
Campaign Type: Consultancy Program