Spread awareness about the newly launched toothpaste and the active ingredients it contains.
Differentiate the different kinds of the manual toothbrushes and help audience to pick the right one for them
Communicate the importance of using power brushes for better teeth health and results
Reach mass audience in targeted high footfall locations and timings.
Convert non Oral-B users to use Oral-B through conversation and consultations
Help build consumers’ database and loyalty
Ages between: 18-65
Gender: Female and Males
Interested to have one toothpaste solving all the major problems that is suitable to most family members
Interested to have a toothpaste with a strong formula that solves major problems such as sensitivity
Interested to have the best toothbrush in the market with the latest technologies and recommended by dentists
Client: P&G / ORAL-B
Brand: Oral-B Power Brushes, Manuel Brushes, and Toothpaste
Campaign Type: In Store Promotion