Awareness => Tell her about the newest of Pantene? How is it different?
– Improved formulas
– Launch of NEW treatments/collections
– Packaging upgrade to drive perceived newness and improve Pantene brand block
Informative => Tell her something she doesn’t know about her hair through Consultations.
Trial => CLOSE THE DEAL and Drive trial
Regimen => Drive regimen – establish Pantene as TOTAL CARE brand (Shampoo/Conditioner/Treatment)
All Type of Females who are seeking for healthy and beautiful hair.
Gender: Majorly Female/Male only if needed
Campaign Type: Consultancy