reate standout experiences at the campuses to engage students about the campaign.
Create awareness and buzz about the brands in the mix of the target audience in 4 major cities and 28 locations.
Engage students in trails of the products to teach them how to use them.
Aiming to build customers’ database and loyalty among consumers’ from a young age
All University Female Students
Age between 18-25 years
Client: P&G / Always, Wella Koleston, Pantene, Braun, Crest, Oral-B
Brand: Always Nigh, Always Diamond, Wella Foam, Pantene Moisture Renewal Collection, BRAUN Silk Epil Skin Spa and Sensocare, Crest 3D White Deluxe and Oral-B Triumph 5000 Power Brush
Campaign Type: In University campaign FUP Mar-May 2014