Build up awareness about the importance of beauty, cleanliness, hygiene, shiny healthy hair for women
Communicate the strong functional benefits of the brands through direct interaction with the consumers using sensory aids, demonstration, large scale consultations of the various products.
Engage students in trails of the products to teach them how to use them.
Aiming to build customers’ database and loyalty among consumers’ from a young age
All University Female Students
Age between 18-25 years
Client: P&G / Always, Wella Koleston, Pantene, BRAUN, and Gillette Venus and Olay
Brand: Always Nigh, Wella Foam, Pantene Oil Replacement, BRAUN Face, Silk Epil Skin Spa and Sensocare, Gillette Venus and Olay, and Venus Embrace
Campaign Type: In University campaign FUP Oct-Dec 2014